Dato’ Aliff Syukri born on April 3, 1987, at Felda
Kechau, Kuala Lipis, Pahang. He gets an early education at S.K Sungai Besar,
Selangor then he continues his study at SMK Teluk Gadong, Klang. He was raised
by his grandmother. He started the business when he was young. Even at school,
he will sell candy and snack to his friends. Now, he has his own product with
almost 90 new products to bring out for the customer and use “terlajak laris”
for his tagline. He is the youngest Muslim and Malay millionaire in Malaysia.
Achieve to have title ‘Dato’ at 23 years old, his portfolio is very impressive.
OPEN RISK TAKER
Dato Aliff Shukri was when he was young he started
his business by selling it to colleagues in the office. Then he opened a stall
at the farmers market selling a variety of beauty products on Saturday and
Wednesday at the Farmers' Market Section 13, Kelana Jaya and Sri Andalas.
After his tireless efforts to get subscribers
for its sales, which eventually results in price when the business received
from the community. At the start of his business only get RM500 to RM600 only.
But him it was the result of business profits nothing. Although profitability
of the business at the beginning but after two months he was able to grab the
business of RM2000 to RM3000 with its consistent efforts to promote customer.
His success was a lucrative revenue-cause he was not afraid to go to a higher
level in the field of business. His intention to build its own brand products
is always burning. Therefore, he kept trying to find
sources of capital to move the business towards further. For some, the thought
of capital alone is daunting to try, but for Dato’ Shukri, it is an
addition to his passion for success until finally he successfully produces
beauty products for yourself first of the first lipstick collagen in Malaysia
PROACTIVE
Dato’ Aliff Shukri has the title as husband and father at a young
age and lived in the cities caused him to have to find ways to increase
revenue. Every weekend, he will make the workshop of beauty and health in the
workplace. He also sells health and beauty products at the time of the
workshop. The price is also not expensive, ranging from RM5 to RM10 only.
Through sales conducted during the workshop, he can earn up to RM3, 000 a
month. After persistent selling products of various brands and destinations
melting pot, he began to feel better, he sells his products himself. Then, he
took a drastic step to produce his own creation. All savings are available, he
used entirely to produce its own brand products. While aware of the risk of
bankruptcy is very high, but after studying it for several months, its D
'Healthy Herbs Sdn. Bhd. successfully established and successfully produce
collagen lipstick first in Malaysia.
In the early stages of the introduction of the brand D 'Herbs,
various work was done around Malaysia alone, including for promotional purposes.
The tasks carried out by himself, including a driver and a marketing agent. He
is not ashamed to promote its brand, even in the night market because he
believes his product is affordable products all walks of life established by
the Company in September 2010 initially operates only in lots of shops on the
second floor with only one employee only. But now, the company has moved to a
four-storey building with a total of 15 workers and has produced nearly 30 new
product lines. In fact, the products he produced in its own factory, which
Aliff Herbs Manufacturing Sdn Bhd.
NETWORKED
Networking is one of
the characteristics that need to exist in a person who holds himself as an
entrepreneur. If the entrepreneur has these features it is easy to expand the
business. This is because a good network connection allows them to get the
support and cooperation of the community. Thus, every entrepreneur needs to
build networking skills, as it will be the catalyst to achieving your goals and
business objectives.
Dato Shukri, who
has a good network with the community has successfully been under Label Company
Limited which produces D'Herbs products. He has expanded its business by moving
to the four-story building belonging to a more strategic and comfortable. His
transfer to a new place that can sell and market products D 'herbs with more
widespread and thriving.
He also opened a subsidiary of Virgin Megah Sdn Bhd, which
produces and sells cosmetic products of this company are slightly difference
the concept of the Virgin Megah Sdn Bhd company only dealt with a single
stockist appointed and is responsible for marketing the product throughout
Megah Sdn Virgin Malaysia.
Dato
'Shukri Aliff has also opened a company named Aliff Herbs Manufacturing Sdn Bhd
in which the company is dedicated to manufacturing health and beauty products
only. However, the company is open to other companies who are interested in
products under the company. This also can help him to increase his network with
other companies.
FAILURE
IS AN OPTION
As
an entrepreneur, they will not run the risk of failure in business. For an
entrepreneur who has an open mind and are motivated, they will assume faced
failure in as business is a challenge to continue to progress and succeed in
business. This means that they will learn from the failure faced with making
changes and attempt to avoid repeating the same failure. Entrepreneurs who have
failed will also seek to improve the weaknesses and shortcomings.
Herbs
do not come as easy as that. Dato` Ayliff Syukri started selling other people`s
jamu and health products when he was 16 years old. Humble enough just by
selling at local farmer’s market at various location. He also acted with bold
face white-water enter the office to sell product although at the entrance is
plastered on billboards "SALESPERSONS NOT ENTER” although he
is likely to be driven. However, life is a choice, a choice whether we want to
be successful or otherwise. IF choose to succeed, never be afraid to create a
failure because failure is an option that needs to be confronted.
His
paperwork has been rejected by the banker with a reason he didn’t have any
asset yet, no guarantor etc. According to Dato Ayliff, his business license was
revoked by the City Council and he also was driven away because people disgusted
look at her face, but all things that happened to him never break her spirit to
continue to do business. For him, something that he never forgets when people
reviled, spat, insulted at him because people said his voice to loud noise,
noisy, rambunctious and obnoxious. It very touched deeply his heart, and all these
incidents will keep fresh in his memory. Thus, the incident makes his tongue
wet with words-words of remembrance and always give thanks to God. Moreover,
Dato Ayliff Syukri was insulted by people because they said he will not be
successful and said he was a fool because he has no higher education. They also
ridiculed him have a handsome face but his brains not smart, laughed at him
because of he not proficient in English. So, terrible his to being a tycoon.
However, do not assume all the curses that are defamatory but consider it as a
challenge to succeed.
From what happened, he learned a
failure is an option but as entrepreneurs never give up, life is hard but the
harder it gets the tougher you will be and didn’t let any negative words toward
him break down his spirit and never listen to the negative word is the key to
success.
VISIONARY
Among
one of the features highlighted by Dato' Ayliff Shukri as a successful
entrepreneur is a visionary. Feature insight can be proved when he put the main
Herbs vision is to become a single company level which produces health and
beauty products with an open concept that is easier and simpler at the same
time have the best system in terms of management, effectiveness, quality and
reasonable price capable owned by all groups at the same time can generate
revenue and profit for the second - two parties, namely producers and traders.
As a successful entrepreneur, he also set the company's vision in line with the
government's vision to the mission that has been set in the company which helps
women and men who suffer from health problems both internal and external to
appear more confident and stylish. Besides helping they earn more lucrative to
sell products from Herbs. Besides that, he also has his own style to promote
his own product to become more successful. In 2013, 28-year-old Dato’ Aliff
burst into the local media scene with appearances on television talk shows, newspaper
and magazine articles, and widely-shared online videos. He was often seen in
his sequined suits, with bullet-train speech patterns and alongside his famous
“terlajak laris” tagline which made him a household name among middle-income
Malaysians. His “terlajak laris” tagline has become a gimmick that can capture
the attention of the market. His signature high-pitched voice and fancy
advertising campaigns often set the public’s tongue wagging either for better
or for worse. But, all his style make a double profit. Viral marketing is one
of the best ways to ensure his health and beauty products do well in the
market.
For
Dato Ayliff Syukri, the vision is very important to succeed because when
adheres to the vision and mission, it will be inspired to become a more
successful person.
CONCLUSION
As a conclusion, we have learned that
to become an entrepreneur, especially the successful entrepreneurs is not easy.
We must have the determination and also willing to sacrifice anything such as
time, money and many other things to ensure that we become a good and
successful entrepreneur. In addition, we also must have the traits that we had
been identified in this research which had been held by the successful
entrepreneurs to guide us to become a successful entrepreneur. Everyone has a
chance to be a successful entrepreneur if they applied the characteristics of
entrepreneurs in their life. Entrepreneurs are not born naturally, they also
have to go through training, guidance, and confidence to achieve the success
they envisioned. The most important thing to remember is a success was not
present for individuals who only rely on others without having any effort from
yourself.
